AKLA

Oral care is one of our most familiar rituals, yet rarely approached through the lens of design. Irene Jondal co-founded AKLA with New York dentist Dr. Elena Johnston to bring clinical expertise and aesthetic consideration together. Irene shaped the brand from the ground up, leading its identity, packaging, art direction and digital expression. The result is a refined oral-care collection designed to be left on display.

Founding year: 2024
Brand launch: 2026